When the experiences are repeated, the mind draws mental maps and strictly follows these maps.
As we grow, we realize that we lack the time to experience everything first-hand and we are taught to learn facts about things we will never see or experience. They do not truly seem to exist until they are experienced and thus our perceptions start becoming realty!!
For example, when something is lost, person A may search and search the whole day, starting from the place where it was supposed to be. Another person B might not care for the loss and go in for a replacement immediately. A?s mind has this perception of analysing and searching for the lost article, but B?s mind is tuned to perceive it as discarding the old and replacing it with the new. Another classic example is interpreting a half-filled glass tumbler of water as either half-empty or half- full. It depends on the perception of the individual.
Our minds are fine ?tuned to these basic paradigms. Our attitudes and behaviour are based on these paradigms.
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Wow, Howard Schultz the chief Global
Wow, Howard Schultz the chief Global Strategist really gets it doesn?t he? And you should too.
Now then giving great service above expectations is smart business but doing the opposite does not insight the same results. If you marketing campaign goes over board about great service and then the service only good, then you did not exceed the anticipated and puffed up marketing talk in your advertising. You lose. What do you lose? You just lost another walking testimonial and word of mouth marketer who could have helped your business grow by leaps and bounds so consider all this in 2006.
Lance Winslow – Online Think Tank forum board.
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